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Ten ROI Tips for Paid Search – #5

Optimization for Mobile - Strong Automotive

Landing pages are just as crucial for mobile. There is more impulse buying on mobile.

Mobile Optimization Tips

  1. Create mobile-preferred ads
  2. Set mobile bid adjustments and bid higher for location targeting
  3. “Call us” performs better on mobile, while “contact us” does better on desktop
  4. “Shop now” on desktop vs. “Find store” on mobile
  5. Display URL with m. or /mobile lets people know you have a mobile site
  6. Use call extensions and count them as conversions
  7. Get specific with site links for mobile

To see every post in the series, click the tag below.

John Paul Strong

John Paul Strong combines his two decades of automotive marketing experience with a team of more than 140 professionals as owner and CEO of Strong Automotive Merchandising.

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