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Ten ROI Tips for Paid Search – #7

Choosing Words - Strong Automotive

Tips on writing compelling ad copy:

  • Ads featuring the keyword in headline AND first description line
  • Price – use “cheap/low” vs. “save”
  • Call-to-action – use “take/more” vs. “search/view”

To see every post in this series, click the tag below.

John Paul Strong

John Paul Strong combines his two decades of automotive marketing experience with a team of more than 150 professionals as owner and CEO of Strong Automotive.

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