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Ten ROI Tips for Paid Search – #8

Ad Rotation - Strong Automotive

Google will pick the highest CTR ad often quicker than they have enough data to choose accurately.

Ad Rotation Tips

  • If using optimizing for clicks, Google will choose the ad predicted with highest CTR often before they have enough data.
  • Always use rotate when testing ad copy.
  • Test by ad line across multiple ad groups.

To see every post in this series, click on the tag below.

John Paul Strong

John Paul Strong combines his two decades of automotive marketing experience with a team of more than 150 professionals as owner and CEO of Strong Automotive.

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