Google will pick the highest CTR ad often quicker than they have enough data to choose accurately.
Ad Rotation Tips
- If using optimizing for clicks, Google will choose the ad predicted with highest CTR often before they have enough data.
- Always use rotate when testing ad copy.
- Test by ad line across multiple ad groups.
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John Paul Strong
John Paul Strong combines his two decades of automotive marketing experience with a team of more than 140 professionals as owner and CEO of Strong Automotive.