I saw a spinning wheel in a dealership’s showroom this week. It reminded me how breeding excitement for customers during the buying process helps turn them into buyers.
There’s so much technology that exists today to aid in moving the customers through the buying process. With that in mind it’s important not to forget the tricks that help keep buyers excited and to have fun through the process.
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John Paul Strong
John Paul Strong combines his two decades of automotive marketing experience with a team of more than 150 professionals as owner and CEO of Strong Automotive.
