I’ve been watching and analyzing both dealers’ and manufacturers’ sales performance over the last five months and it’s safe to say that the market is back from the dismal sales we witnessed in 2009-2011.
A senior level executive from one of the major publicly held auto companies told me today that, “We are back in the good times of the car business and everybody needs to be prepared.”
I thought about just how impactful and true that statement was because the SAAR is currently holding tight to 15.3 million. Plus, many major manufacturers are reporting record years with their certified pre-owned cars.
Tomorrow I will continue to discuss what it means to be ready for a market that’s back in full force with a series of daily blog posts.
John Paul Strong
John Paul Strong combines his two decades of automotive marketing experience with a team of more than 140 professionals as owner and CEO of Strong Automotive Merchandising.