The Power of 9, 9, 9…Prices ending in 99

June 17, 2015 / Uncategorized /
Buying a Used Car Online

 

CarStory.com recently featured a study titled “How to Convert Used Car Shoppers to Buyers”. It was an interesting reading to say the least, and I give a tip of the hat to their market-based analytic study based on multiple markets. One section I found extremely interesting was investigating what difference it made for Internet used car shoppers in how prices end – that is 0 versus 9, or as their research conveyed, the power of 00 versus 99 and 000 versus 999. 9 alone had no significance for preference, but “prices that end in ‘99’ vs. ‘00’ showed a 16% lift in SRP-to-VDP conversion. Prices that end in ‘999’ performed 9% better than those ending in ‘000’.” To me this is an example of how Internet advertising is evolving in terms of refinement to reach more customers.


About the author

John Paul Strong: As owner and CEO of Strong Automotive Merchandising, John Paul Strong brings more than two decades of advertising experience to the table. He is the author of Next Day Traffic and leader of 115+ employees servicing more than 250 clients across the country. In 2018, John Paul was listed in the Birmingham Business Journal's Top CEO Awards and 2013's Top 40 Under 40.