Last Thursday I wrote about pulling buyers down the purchase funnel faster with direct mail and noted an overall decline in the number of mail pieces I’m seeing.
I wanted to know why, so I did some more research and found this from the Boston Consulting Group.
Their study states:
We expect First-Class Mail to continue its ongoing trend of long-term decline, while Standard Mail will experience some rebound in the next few years – closing perhaps a third of the gap vs. the 2006 peak but never recovering the volume highs of the 2005-2007 era.
Create a direct marketing strategy for 2013 and you will see what I’ve know for years: There is still great power in the mailbox!
John Paul Strong
John Paul Strong combines his two decades of automotive marketing experience with a team of more than 140 professionals as owner and CEO of Strong Automotive.