The Power of the Mailbox Revisited

January 14, 2013 / John Paul Strong / 0 Comments /

Last Thursday I wrote about pulling buyers down the purchase funnel faster with direct mail and noted an overall decline in the number of mail pieces I’m seeing.

I wanted to know why, so I did some more research and found this from the Boston Consulting Group.

mail volume projection

Their study states:

We expect First-Class Mail to continue its ongoing trend of long-term decline, while Standard Mail will experience some rebound in the next few years – closing perhaps a third of the gap vs. the 2006 peak but never recovering the volume highs of the 2005-2007 era.

Create a direct marketing strategy for 2013 and you will see what I’ve know for years: There is still great power in the mailbox!


About the author

John Paul Strong: As owner and CEO of Strong Automotive Merchandising, John Paul Strong brings more than two decades of advertising experience to the table. He is the author of Next Day Traffic and leader of 100+ employees servicing more than 230 clients across the country. In 2018, John Paul was listed in the Birmingham Business Journal's Top CEO Awards and 2013's Top 40 Under 40.


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