The fact that this is an election year and it having the ability to mess up the media cost in some markets is just about the last thing on the minds of most Toyota and Honda dealers I talk to. The Toyota guys just keep saying as long as we don’t have a recall or a tsunami, we can handle anything. The Honda guys seem to mirror the sentiment as their inventory was hit harder by the tsunami and still really aren’t back to great levels across the board on core products.
The race is on because I just saw where Toyota Motor sales announced they expect a, this is down 4% from where Honda announced they would be earlier in the month at 23%.
I guess it is time to say start your engines. This is going to be a fun one to watch in 2012.
John Paul Strong
John Paul Strong combines his two decades of automotive marketing experience with a team of more than 140 professionals as owner and CEO of Strong Automotive Merchandising.