Every car has a story to tell, but some of them are met with unfortunate endings much sooner than expected. Typically, this occurs when a car is over a decade old and fails to wow car buyers with an overdue midcycle refresh. Other times, the vehicle just starts off on the wrong foot because it struggles to find a customer base or doesn’t quite measure up to expectations. Let’s take a closer look at some of the worst-selling cars through the third quarter (Q3) of 2023, why dealerships might struggle to move them off the lot, and how Strong Automotive can help.
Worst Selling Cars Through Q3 of 2023
There are several reasons why a vehicle may not sell well, ranging from a lack of demand to a lack of updates and redesigns. Some vehicles may struggle with this because of an inaccessible sticker price, like the Nissan Z. Others may lack updates, like the Audi A7 and Jaguar F-Type. You may also see vehicles with controversial designs, like the 2023 BMW XM’s love-it-or hate-it edgy red and black front fascia. On the other hand, some vehicles may not be impressionable enough, such as the Lexus RC or the Karma Revero GT/GS-6, which are both solid vehicles but don’t have enough attention-grabbing features to make it a competitor among other top vehicle brands. Vehicles like the Hummer EV are a little too niche to sell in high numbers due to their large, boxy design. The Fiat 500X also falls into the niche category with its small frame and unique front-end design. Then you have vehicles like the Audi Q8 E-Tron Sportback, which is a niche version of an already niche vehicle, but that’s not why it’s not selling. Many car buyers aren’t even aware that Audi makes an electric vehicle, and that’s how our team at Strong Automotive can help you.
Strong Automotive excels at identifying the target demographic for niche vehicles. Strong direct mail campaigns for dealerships excel by focusing on specific customer demographics, vehicle makes, and granular factors. This targeted approach ensures that the selected customer group is most likely to respond, effectively driving traffic to the dealership.
How To Improve Vehicle Sales
At Strong Automotive, we understand how important it is to keep vehicles at your dealership moving off your lot and into the driveways of happy customers. Many of our campaigns come with a performance guarantee – if we don’t hit our sales target by the end of the campaign, we’ll keep broadcasting until we do. We know that reaching buyers through multiple channels is crucial to success, which is why we offer direct mail as an effective way to reach your audience. With our in-house printers and production staff, we’ve produced and delivered over six million pieces of direct mail to our dealers in the last 12 months. Our fast turnaround time ensures that your mail goes out quickly, and you can rest assured that your data is always safe with us. Plus, with every American still having a mailbox of some kind, direct mail is a proven way to get your message in front of potential buyers on a daily basis.
Our direct mail campaigns alone were responsible for selling 15,463 vehicles for our dealers last year. By combining direct mail with email, we have found a highly effective way to stay in front of your prospects and constantly generate new business.
Maximize Your Dealership’s Potential
When you need an affordable and effective way to reach out to customers directly, our data mining and mailbox marketing services, combined with custom-made creatives that align with your advertising strategy, offer one of the most cost-effective marketing methods per car. Our standard mail pieces can be in your clients’ homes within just one week of receiving your request.
We pride ourselves on providing our dealers with the best tools and software available. That’s why we wholly own Prospect Vision, one of the original equity mining software companies in the automotive industry. Our dealers can use this software at no additional cost, so choose Strong Automotive and start reaping the benefits of our direct marketing services today.
John Paul Strong
John Paul Strong combines his two decades of automotive marketing experience with a team of more than 140 professionals as owner and CEO of Strong Automotive.