It adds to the nostalgia of your dealership’s brand if you have some antique or vintage cars in your showroom that your OEM built over the years. Park them right next to the brand new models so customers can see how far vehicles have come. It also might prompt memories of cars they grew up seeing or that their parents had.
I only know a handful of dealers who display older models, but classic cars featured in the showroom definitely add to the cool factor for all customers – not just car enthusiasts. It serves as a great ice breaker for salesmen or managers when approaching customers. It sets your dealership apart from competitors by making it a more memorable experience. With the manufacturers pushing dealers to follow image guidelines and maintain certain standards it can be hard for a dealership to distinguish itself from similar dealers in town. One sure-fire way to not be forgotten is to display a vehicle like this proudly in your showroom:
After a customer leaves your showroom you want them to have a lasting impression of your dealership.
John Paul Strong
John Paul Strong combines his two decades of automotive marketing experience with a team of more than 140 professionals as owner and CEO of Strong Automotive.