This story from the New York Daily News crossed my desk the other day and I couldn’t help but feel that this shows a very fulfilled prophecy for Toyota.
Through the troubles of the recent years with first a nationwide recall that turned into a media feeding frenzy and the tsunami that disrupted business deeply for 6 months, the fact that Toyota’s volume-leading Camry has now passed the F150 shows how great this manufacturer is at overcoming obstacles and regaining focus.
For the Toyota Dealers that STRONG LLC represents – this is a further testament as to why we are so consistent with the recommendations to advertise an effective buy-now offer on the Camry each and every month.
John Paul Strong
John Paul Strong combines his two decades of automotive marketing experience with a team of more than 140 professionals as owner and CEO of Strong Automotive Merchandising.