Toyota Dealer Advertising
Interesting concept just launched for a Toyota dealership in the Southeast. The “One Sticker Store” program reinvents selling accessories and upfitting vehicles.
To deal with larger metro dealers in a top 50 market, this Toyota dealer wants to make his store a destination store by advertising – that he only has one sticker, “No Addendums.”
Now he is not going as far as losing his doc fee, just creating a unique selling advantage and sincere way to package and sell more accessories during a time of lower volume.
It’s a smart plan that can encompass all areas of the merchandising and advertising for this dealer, while helping hold gross and work his customers from the MSRP down.
Call John Paul Strong today: 205.908.9200
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John Paul Strong
John Paul Strong combines his two decades of automotive marketing experience with a team of more than 140 professionals as owner and CEO of Strong Automotive.