Toyota Dealer Advertising
Use your Parts & Service co-op dollars to good use. In the second quarter set a plan to mail all your customers both sales and service with the “Spring Specials” or some type of price leader offers in order to create service traffic in April, May and June.
Remember, April can sometimes be a slow starter of a month so sending out 10,000 to 40,000 cheap mailers to all your customers is not a bad idea. You stand to get more traffic off a $9.95 oil change than you do a $16,995 Camry and if you are prepared to upsell – you can make it rain (green rain) on your service dept.
Call John Paul Strong today: 205.908.9200
Email John Paul Strong today: jpstrong@strongautomotive.com
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John Paul Strong
John Paul Strong combines his two decades of automotive marketing experience with a team of more than 150 professionals as owner and CEO of Strong Automotive.
