Whether you learned it in high school economics or Harvard Business School,
there is one universal principle that is the building block of any business:
“THE NUMBER ONE SOURCE OF NEW BUSINESS
IS THE PERSON YOU ARE CURRENTLY DOING BUSINESS WITH.”
If you are a good enough marketer, then you will be able to come up with different ways to attract your current customer base back to the dealership. If you want to listen the people in your 20 Group that tell you “you only need to mail your owner body once a month” – then listen to them and invite them to your office every month when you review your financial statement to re-explain why you don’t follow one of the most basic and fundamental rules in business.
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John Paul Strong
John Paul Strong combines his two decades of automotive marketing experience with a team of more than 150 professionals as owner and CEO of Strong Automotive.
