We have been monitoring our client’s campaigns since Google removed ads on the right rail of search results, and we are already seeing a 7% average increase in cost per click. While most accounts are showing an increase, there are a few that have decreased marginally or remain unchanged.
We have always optimized our campaigns for position 3 or better, so we aren’t seeing any change there, but I expect the fight for the top three positions to get more competitive and costly in the near future.
For more information, check out our original post on this change.
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John Paul Strong
John Paul Strong combines his two decades of automotive marketing experience with a team of more than 150 professionals as owner and CEO of Strong Automotive.
