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UPDATE: Google AdWords Change Increases CPC

Google Change Increases CPC

We have been monitoring our client’s campaigns since Google removed ads on the right rail of search results, and we are already seeing a 7% average increase in cost per click. While most accounts are showing an increase, there are a few that have decreased marginally or remain unchanged.

We have always optimized our campaigns for position 3 or better, so we aren’t seeing any change there, but I expect the fight for the top three positions to get more competitive and costly in the near future.

For more information, check out our original post on this change.

Robert Bokori

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