It’s rare that I do a post and show an actual commercial but with this one I couldn’t resist. As the banking and financial services arms of manufacturers are buying as deep as they did back before the recession of 2008; it has opened up the market to attack people with less than perfect credit with a merchandising message.
After a very successful 90 day run with this ad, I felt like it had to be shared.
Yes, that was an actual 1998 Toyota Corolla that we flipped upside down in front of Chris Myers Nissan. To superimpose or try to do that work in post-production editing would not have given the same effect.
This spot has been successful in bringing in fresh, walk-in traffic.
John Paul Strong
John Paul Strong combines his two decades of automotive marketing experience with a team of more than 140 professionals as owner and CEO of Strong Automotive Merchandising.