If you choose to make a more aggressive approach to the low priced pre-owned market then one thing to consider is on the lot merchandising. A very smart dealer the other day took his lowest priced used cars and figured 60 month payments, with about 7% APR with approved credit and displayed on his vehicles what a payment would be with mce_marker money down, then what a payment would be with $2k down.
The purpose is to show payment options with monthly budgets of the consumers being tight, allowing the used car tire kicker to have some options and make them start thinking.
John Paul Strong
John Paul Strong combines his two decades of automotive marketing experience with a team of more than 140 professionals as owner and CEO of Strong Automotive.