Then learn how to effectively merchandise your website through traditional media.
For dealers who are in affordable markets where they can dominate media, a very powerful traffic driving spot is needed to promote the website. I do not like to show a lot of my personal creative on this blog, but here is a piece that our creative team put together. It executes simplicity to perfection by getting customers to go online and do direct searches for your site.
You may think it is too simple or the music is too over the top. But I assure you anyone who sees this spot during a commercial break will remember the dealer’s URL address.
John Paul Strong
John Paul Strong combines his two decades of automotive marketing experience with a team of more than 140 professionals as owner and CEO of Strong Automotive Merchandising.