Here are a couple of ideas that will not cost you anything… (well, not much)
- Rearrange Lot on Friday Afternoon
- Use 3 Times as many balloons as you normally put out
- Phones – have receptionist start answering phones on Friday asking are you calling about our One Day – Saturday Sale?”
- Email Blast – get it out Friday morning and give a valid reason for the sale
- Windshield Pricing – you know the drill; this helps sales people as much as customers
- Service Drive – offer bonus for highest tickets written
- Food – it is amazing what the smell of hot dogs and hamburgers does to a person
You are probably not advertising heavy all 4 or 5 Saturday’s a month. Pick one and implement some of these ideas and see what you can accomplish.
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John Paul Strong
John Paul Strong combines his two decades of automotive marketing experience with a team of more than 140 professionals as owner and CEO of Strong Automotive.