What Consumers Expect from Brands on Social Media

Today’s consumers are following and watching brands on social media. Emplifi’s latest Social Pulse Report shows that audiences expect brands to be responsive, real, and worth attention. If your dealership’s posts feel like an afterthought, you’re missing a major opportunity to connect, build loyalty, and drive action. Shoppers want authentic interaction and content that feels personal.

YouTube Dominates Streaming Market Share

YouTube is known for its viral videos, but it is now the king of the connected TV world. Nielsen’s recent data as of March 2025 shows YouTube capturing 12 percent of total TV usage, outpacing Netflix (7.9 percent), Amazon Prime Video (3.5 percent), and even traditional broadcast networks. That means your customers aren’t just scrolling through YouTube on their phones — they’re watching it on the biggest screens in their homes.

For dealerships, this is a massive opportunity. Shoppers are engaging with video content more than ever, making dealership walkarounds, service specials, and customer testimonials critical tools to build trust and drive interest. Creating the right video strategy isn’t a ‘nice to have’ anymore — it’s a must.

Record Sales to End Q1 Ahead of Auto Tariffs

According to AP reporting, auto sales finished Q1 strong, thanks to buyers hurrying to purchase before possible tariff-driven price increases. This sales surge is a reminder that market conditions can change quickly, and dealerships need to stay ready.

Effective social media can make the difference between simply riding out market changes and turning them into major opportunities. Highlighting new inventory, promoting trade-in deals, and creating urgency with real-time messaging all help dealerships stay visible and competitive when it matters most.

Bring Your Social Strategy Up to Speed

Today’s consumers expect brands to respond quickly, share real stories, and show up where they’re already spending their time, especially on video platforms like YouTube. Meeting those expectations is about posting smarter.

That’s where Strong Automotive comes in. We help dealerships create scroll-stopping social media strategies built around authentic content, fast engagement, and dealership-specific video production designed for maximum visibility across YouTube, CTV, and social feeds. Our team manages full campaigns, responds to market changes in real time, and tracks performance to help your dealership turn followers into loyal customers.

If you’re ready to connect faster, show up stronger, and build a social media presence that drives real showroom traffic, Strong can make it happen.