In this day and age when everyone is looking for answers, who has them? Being versatile in this automotive climate is the “Silver Bullet” in what is commonly referred to asAutomotive Advertising. An owner of a dealership decides for business reasons to reduce the ad budget by 50% for the final month of the year. WHAT DO YOU DO? Strong has learned the ability through direct mail, email contact, press releases, buying media on a 1 to 1, spot for spot basis with local stations to maximize a dealers budget beyond what they image it can do.
If the general public quits shopping, target small business owners with a message like the Federal Tax Law Section 179. When the new car business suffers based on brand penetration and market share, target pre-owned vehicles and dedicate 100% of an ad budget to this cause with something as effective as “Greenlight Used Cars.” If the dollars do not allow for an electronic media presence – resort to owner body mail. Do not listen to what some fly-by-night direct mail companies tell you, you can and should mail your customers every 30 or 60 days.
Strong does not try to sell any product, CRM tool, website company, direct mail company or other means of production. What Strong does is effectively manage your marketing plan and take your dollars to the furthest of their ability with the tools you have in place. Some of the best Internet Managers we have ever worked with prefer nothing more than a Reynolds and Reynolds website and Reynolds Web Solutions as the CRM tool. While some people may disagree, that is their open right and it is Strong’s ability to plan and adapt to the tools that dealer may decide to use.
John Paul Strong
John Paul Strong combines his two decades of automotive marketing experience with a team of more than 140 professionals as owner and CEO of Strong Automotive.