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![Voice on Film - Strong Automotive](https://strongautomotive.com/wp-content/uploads/2023/08/Ads-That-Prompt-Consideration-Feature.png)
Google recently partnered with Millward Brown Digital to perform a Vehicle Shopper Path to Purchase Study. They surveyed over 2,000 respondents and analyzed over 4,000 search paths of consumers who purchased a vehicle in the last 12 months. Here are some of the high points.
![Ads That Prompt Consideration](http://www.strongthinking.com/wp-content/uploads/2013/11/Ads-That-Prompt-Consideration1.png)
Online Video being at the top of the list as an ad type that prompts brand consideration is not necessarily a surprise. Direct Mail being a very close third is though.
![Action After Watching Video](http://www.strongthinking.com/wp-content/uploads/2013/11/Action-After-Watching-Video.png)
It can be easy to dismiss online video marketing as a fringe tactic that is better served as a Tier 1 and 2 strategy. We made the same assumptions. Seeing that almost 50% of video viewers visited a dealer site afterward and 37% searched inventory is enlightening.
Posted
Robert Bokori
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