Why Strong’s Modern View is the Smart Way to Reach Today’s Customers

Consumers today move seamlessly between streaming, social media, websites, and traditional television. Marketing strategies that focus on just one channel miss a large portion of the audience. Modern View approach brings everything together by combining the power of broadcast TV with digital platforms to reach people wherever they spend their time.

Recent data from the 2026 TVB Media Comparisons Study, conducted by GfK/NIQ, confirms what many marketers already see in the real world: broadcast television remains one of the most powerful ways to connect with audiences, even in a streaming-first era.

When TV and digital strategies work together, brands gain broader reach, stronger credibility, and measurable engagement across multiple platforms.

Broadcast TV Still Delivers Massive Reach

Despite the growing number of streaming services and digital channels, broadcast TV continues to lead in audience reach.

The study found that:

• Broadcast TV reaches 78% of adults 18+ in a single day
• Adults 18+ spend 3 hours and 30 minutes per day watching broadcast TV
• Broadcast TV remains the primary reach engine for linear television

These numbers show something many marketers overlook: while digital media is essential, broadcast TV still commands a huge share of consumer attention.

For businesses looking to build awareness quickly, few channels can match the scale and consistency of television.

Trust Matters More Than Ever

Consumers are surrounded by advertising every day, which makes trust a critical factor in marketing success.

The study revealed that local broadcast TV news is the most trusted news source, with:

• 79% of adults 18+ saying they trust local broadcast news
• 74% trusting local TV news websites and apps, the highest trust level among digital platforms

This level of credibility gives advertisers an advantage. When a brand appears within trusted media environments, the message carries more weight.

For businesses that want to build strong reputations in their communities, local television remains one of the most effective places to show up.

TV Advertising Drives Online Action

Modern consumers rarely stop at the first piece of marketing they see. Instead, they move between screens and platforms while researching products and services.

The TVB study highlights just how powerful television can be in triggering digital behavior.

• 56% of adults 18+ search online after seeing a TV ad
• Among car buyers, that number jumps to 75%

These numbers reinforce an important reality: television advertising doesn’t compete with digital marketing. It fuels it.

When viewers see a compelling message on TV, many immediately grab their phone or laptop to learn more.

That connection between screens is exactly where Modern View strategy thrives.

The Power of Modern View Strategy

Modern View focuses on reaching consumers across the full media landscape rather than relying on a single channel.

A strong strategy combines:

• Broadcast television for mass reach
• Streaming and OTT platforms for targeted exposure
• Digital channels for research, engagement, and conversions
• Local media for credibility and community connection

When these channels work together, campaigns create more touchpoints, stronger recall, and higher response rates.

Instead of asking consumers to find your brand, Modern View places your message where they are already watching, browsing, and searching.

Strong Automotive Makes Modern View Work

Putting a multi-channel strategy together requires the right mix of media planning, creative strategy, and performance tracking. That’s where Strong Automotive comes in.

Strong helps dealerships and businesses connect broadcast TV, streaming, and digital campaigns into one clear strategy designed to reach customers at every stage of the buying journey. From television placements to online engagement strategies, Strong’s team builds campaigns that turn awareness into action.

When your marketing strategy reflects how people actually consume media today, the results follow. With Modern View and the guidance of Strong Automotive, brands can reach more customers, build stronger trust, and drive meaningful growth.