The first weekend of college football saw a lot of big games, and what I found interesting were the post-game comments of several multi-million dollar salaried coaches.
One winning coach was asked how he felt and his response was, “We have a lot of things to fix if we want to get better”. Another big-money coach who came out on the short-end answered the same way, “We’ve got our work cut out to get better”. And one more statement made by both coaches was, “We have to be smarter”.
Our business is a 52-week season with 12 monthly forecasts. Made or missed, the dealership’s response should reflect the mindset of both coaches: no matter the outcome, you must always be looking for how you can become better by working harder and even more importantly, working smarter.
The thrill of victory or the agony of defeat can get down to a handful of sales, and whether you are on a hot streak or on the hot-seat, the focus generally starts at the top.
John Paul Strong
John Paul Strong combines his two decades of automotive marketing experience with a team of more than 140 professionals as owner and CEO of Strong Automotive Merchandising.