With all of the negative talk about negative credit, you have to give due diligence to looking for the good. But when you do, the results make all your effort worthwhile. The credit available to people with good credit scores (both in terms of amounts financed and available rates) is a message your dealership needs to communicate.
As noted economic analyst Liz Pullman Weston wrote in an article earlier this year:
“This is when your credit record matters. You have great scores? Car loans are cheap, and car makers are eager to deal.”
There’s the story you need to tell in a nutshell. And with the added savings of Year-End events by nearly every manufacturer, consider an e-mail blast to your customer body whose good credit could pay big dividends in closing out December.
John Paul Strong
John Paul Strong combines his two decades of automotive marketing experience with a team of more than 140 professionals as owner and CEO of Strong Automotive.