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You Will Survive

With the news media, the election, the stock market and all the factors that can make even the toughest car guys not want to leave the house… 

And a comment was made the other day that I felt was one of the most fitting things I had heard in a long time. Someone said to me, “our business was built on excellent customer service, I knew that if I took care of my customers I could survive anything”. This statement could not be truer today, for the dealers both import and domestic who are not selling to what their forecast and expectations are, you must remain focused on your customers. They are in your service drives and body shops every day, they too are concerned about the financial world and state of the economy so take a moment and image how good of a feeling you can give them if the service you provided far exceeds their expectations. Also, think about what can happen if they are not satisfied with your service and they were not treated fairly or the quote was not what the final bill turned out to be. “Take care of your customers or someone else will” is a phrase that has been used for many years, but it is vital in the current market that you must take care of every detail for your dealership to succeed. 

If you have always taken care of your customers and built your business on customer service and being good to them, YOU WILL SURVIVE

If you have not built your model on excellent customer service, you better start now…

John Paul Strong

John Paul Strong combines his two decades of automotive marketing experience with a team of more than 150 professionals as owner and CEO of Strong Automotive.

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