You probably saw the story a few days ago where, for the first time in a long time, all 24 used vehicle segments in Black Book had values trending down. With the inventory shortages, many dealerships have been forced to load up with used cars just to improve the lot’s appearance.
Amidst the excitement of seeing more new inventory arrive, now is the time to take a close look at your pre-owned inventory and vehicles with a high day-count.
Labor Day is coming up, and it could be a great promotional opportunity to clean up and ensure your balance is where it needs to be. When all Black Book values are down, don’t get caught with your pants going the same direction.
-John Paul Strong
John Paul Strong
John Paul Strong combines his two decades of automotive marketing experience with a team of more than 140 professionals as owner and CEO of Strong Automotive.