YouTube Select Breakthrough

YouTube Select is transforming how we advertise in the digital video space. By placing our content on the top 1% of YouTube channels and YouTube TV, this program ensures our ads are seen by the largest and most targeted audiences we’ve ever had for online video streaming. A significant takeaway is that these ads are non-skippable, meaning guaranteed views from engaged viewers. The growth of YouTube TV, which surpassed 10% of total TV viewing in the past year, only strengthens our opportunity to tap into a substantial, video-driven audience.

Tailored Content Lineups for Precision Targeting

The power of YouTube Select lies in its flexibility, allowing us to choose content categories that best match our audience and brand. Categories such as Cars, Trucks, and Racing; Entertainment and Pop Culture; Food and Recipes; and Music span across devices and apps, giving us the freedom to tailor our ads to the most relevant environments. Whether your focus is on automotive or entertainment, YouTube Select offers selections that align perfectly with your target demographics at the local level, ensuring your brand gets seen by those who matter most.

Premier CTV Network – High-Impact Reserved Placements

One of the most exciting features of YouTube Select is the access to premium, reservation-based Connected TV (CTV) content packages. For clients who are already allowlisted for these placements, it means the ability to reserve specific ad slots at fixed rates, enabling precise control over impressions. This reservation-based model ensures your ads are shown to high-value audiences, making your investment more effective and predictable.

Reaching New Audiences with the Spanish Language Lineup

Expanding our reach further, YouTube Select opens doors to audiences we may not have tapped into before. One standout addition is the Spanish Language Lineup, which includes Spanish Sports, Music, and Entertainment channels. This is especially valuable for clients operating in regions with large Spanish-speaking populations. By leveraging this lineup, brands can connect with culturally relevant content, building stronger connections with a growing and influential audience segment.

NFL Sunday Ticket: A Game-Changer for Sports Ads

In a groundbreaking move, YouTube secured the exclusive streaming rights for the NFL’s Sunday Ticket, starting with the 2023 season. This deal, valued at over $2 billion per year, provides access to a massive 88 million viewers. However, the opportunity doesn’t end with live game streaming—ads will also be featured across NFL-adjacent channels, maximizing your brand’s exposure to avid sports fans. This is an unmissable chance to connect with a highly engaged audience in real time.

Year-Round Sports Advertising Opportunities

While the NFL season offers unparalleled reach, YouTube Select’s Top Tier package ensures year-round access to major sporting events across multiple leagues. Whether you’re launching a new vehicle or focusing on evergreen brand awareness campaigns, this offering provides an excellent platform for high-impact, sustained advertising efforts. With major sports audiences available year-round, your brand will stay in front of fans, ensuring continued visibility and engagement long after the NFL season concludes.

By leveraging the flexibility and power of YouTube Select, your automotive brand can achieve unmatched reach, precision targeting, and continuous visibility across high-impact content categories. The future of video advertising is here—and the time to tap into its potential is now.