Don’t Underestimate the Power of Advertising

May 24, 2013 / John Paul Strong / 0 Comments /

Will Rogers once said, “Advertising is the art of convincing people to spend money they don’t have for something they don’t need.” It made me…

[Read More]

Your Website is Unmanned and the Customers are Running Amuck!

May 16, 2013 / Internet / 0 Comments /

Most automotive websites are built like a dealership with no employees. Some signage, some deals/offers, but it’s basically a car lot full of vehicles with…

[Read More]

The Under-Appreciated Customer

February 18, 2013 / John Paul Strong / 0 Comments /

Every dealership’s fear is that customers are coming to the store and leaving after being overlooked and underappreciated. Most owners would pitch a fit if they…

[Read More]

January Sales Update

February 4, 2013 / John Paul Strong / 0 Comments /

Quick update on January sales according to Automotivenews.com. January 2013 demand for new car sales rose 14 percent compared to January 2012.   The SAAR set…

[Read More]