2013 SAAR Projection

January 2, 2013 / John Paul Strong / 0 Comments /

According to R.L. POLK they are expecting U.S. vehicle registrations to increase 6.6% in 2013.  The number one influencer to this expected increase was cited as…

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January 2013 Newsletter

January 2, 2013 / Newsletter / 0 Comments /

So much for the Mayan calendar! Now it is time to look at 2013. One question that merits immediate attention is “What is your plan for conquest marketing?” I touched on this in a December blog, but as a new year begins, conquest is a challenging priority.

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December 2012 Newsletter

December 5, 2012 / Newsletter / 0 Comments /

At a time when many dealers traditionally “write down” the value of their used car inventory, my position is to consider holding, because 2013 may…

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First Weekend Highs or Lows

December 4, 2012 / John Paul Strong / 0 Comments /

A lot of different views came out yesterday, December 3rd, about how dealers fared over the first weekend of the month – some positive, some…

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Maximize Your Traffic: Your Message

November 2, 2012 / John Paul Strong / 0 Comments /

[wpvideo cvNOrwFz] The last and most important part to growing your market share of walk-in traffic is your message. I think of this as the most…

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