Step Back to Evaluate for 2014 Marketing Plan

October 31, 2013 / Advertising, Automotive /
Marketing Plan - Strong Automotive

It should go without saying that the first step in developing a marketing plan is to step back and review annualized sales charts. The exploration…

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Steady as She Goes Part 1

May 28, 2013 / John Paul Strong / 0 Comments /

I often hear dealer principals and managers say, “It’s a roller-coaster ride!” when describing the ups and downs of the sales cycle. I always remind…

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