Brief
Champion increased website traffic by 300% and brand awareness by 50% with a successful Media Campaign in the metro Detroit market.
The Challenge
Champion acquired new dealerships in recent years and had renamed them under Champion Auto Group. However, consumers at large were unaware that they had seven convenient locations with seven different brands.
The Approach
A branding campaign was created to rebrand the group with a consistent feel and unified message. A full funnel Media Plan, including Cable, Network TV, Radio, and OTT Streaming, was utilized to launch this change and announce it in the market.
The Results
One year later, the increase in Media spend, combined with the investment in a household name spokesperson, attracted a great deal of attention in the market. It led to an almost 300% increase in website traffic year over year, across all rooftops, and a 50% lift in brand awareness*.
300%
Website Traffic Increase
50%
Brand Awareness Lift*
*verified by a 3rd party annualized market survey
In looking for a spokesperson, Strong cultivated and negotiated with Danica Patrick Inc. for her services and they delivered. The Danica campaign has grabbed the attention of our customers and competitors.
~Dean Gauthier, Vice President, Champion Automotive Group