Brief
Before partnering with Strong Automotive, I-95 Toyota of Brunswick was sales inefficient and regularly struggled to hit its monthly objectives. By implementing a comprehensive, full-funnel marketing strategy, the Southeast Toyota (SET) region store turned its performance around to become the #1 dealer in the region for calendar year-to-date (CYTD) sales growth velocity.
The Challenge
I-95 Toyota of Brunswick was experiencing low sales efficiency and falling short of its monthly objectives. To overcome this stagnation and reverse the trend, the dealership needed a strategic marketing turnaround capable of generating immediate traffic while building consistent, long-term sales momentum within the highly competitive Southeast Toyota region.
The Approach
The STRONG team developed and executed an integrated, full-funnel campaign designed to maximize reach, elevate brand awareness, and deliver measurable results. By pairing expert targeting with custom graphics and high-quality production spots, the multi-channel approach utilized:
- Strategic Media Placements: Targeted sports broadcasting across ESPN to help create awareness, increase traffic, and deliver measurable results.
- Search and Digital Visibility: Robust Search Engine Optimization (SEO) alongside Google Paid Search drove a 58.8% increase in new-vehicle inventory page views, signaling deeper shopper engagement further down the purchase funnel.
- Social & Digital Advertising: Optimized Meta advertising campaigns and organic social media content to maximize reach and engagement — paid social alone drove 27.3% of all engaged sessions, more than any other channel.
The Results
The shift from an ineffective strategy to an unstoppable marketing engine produced immediate, recordbreaking results:
58.8% increase in new-vehicle inventory page views signaling deeper shopper engagement further down the purchase funnel.
Paid Social driving 27.3% of all engaged website sessions.
46% sales increase to outpace all major regional competitors in growth velocity.
From an underperforming store to the #1-ranked dealer in the Southeast Toyota region, I-95 Toyota of Brunswick’s turnaround shows what a truly integrated, full-funnel strategy can deliver. Consistent execution across media, search, and social, reinforced by 8 consecutive months at 110% or more of objective, peaking at 139.3% in April 2026, turned early momentum into a sustained, region-leading result. The partnership between STRONG and I-95 Toyota of Brunswick stands as proof of how datadriven marketing and expert targeting can conquer even the most competitive markets.