Brief
Before partnering with Strong Automotive, I-95 Toyota of Brunswick was sales inefficient and regularly struggled to hit its monthly objectives. By implementing a comprehensive, full-funnel marketing strategy, the Southeast Toyota (SET) region store turned its performance around to become the #1 dealer in the region for calendar year-to-date (CYTD) sales growth velocity.
The Challenge
I-95 Toyota of Brunswick was experiencing low sales efficiency and falling short of its monthly objectives. To overcome this stagnation and reverse the trend, the dealership needed a strategic marketing turnaround capable of generating immediate traffic while building consistent, long-term sales momentum within the highly competitive Southeast Toyota region.
The Approach
The STRONG team developed and executed an integrated, full-funnel campaign designed to maximize reach, elevate brand awareness, and deliver measurable results. By pairing expert targeting with custom graphics and high-quality production spots, the multi-channel approach utilized:
- Strategic Media Placements: Targeted sports broadcasting across ESPN.
- Search and Digital Visibility: Robust Search Engine Optimization (SEO) alongside Google Paid Search.
- Social & Digital Advertising: Optimized Meta advertising campaigns and organic social media content.
The Results
The shift from an ineffective strategy to an unstoppable marketing engine produced immediate, record-breaking results:
#1 Region Ranking in the Southeast Toyota region for calendar year-to-date growth.
46% Sales Increase to
outpace all major regional competitors in growth velocity.
Outpaced Sales Objectives for consecutive months, including achieving 139.3% of the April 2026 objective.
By combining targeted advertising with an unwavering commitment to customer service, Thomasville Toyota established itself as a top-performing dealership in its region.
“See the [Toyota] report. The numbers speak for themselves.”
— Seana Gunn, Director of Operations