Brief
Kendall Hyundai increased total sales volume by 82% and grew new Hyundai market share by 5.1 percentage points in its primary market share region from January through April 2026, after launching a conquest-driven digital strategy with Strong Automotive. Google and Meta campaigns delivered 7.2 million ad impressions, and nearly 99% of website visitors were first-timers.
The Challenge
In a highly competitive automotive landscape, Kendall Hyundai needed to break through the noise, expand its footprint beyond its immediate Primary Market Area (PMA), and capture growing demand for the 2026 Hyundai lineup. That called for a conquest-oriented approach aimed at buyers considering rival brands, not just growth from existing customers.
The Approach
Kendall Hyundai partnered with STRONG in January 2026 to overhaul its digital approach. By increasing overall digital investment 45% year-over-year, the dealership shifted to a conquest-driven strategy built to saturate the market and displace competitors. STRONG’s full-funnel program included:
- Google Performance Max and Vehicle Ads: AI-driven placements across Search, Display, YouTube, and Maps, plus inventory-based Vehicle Ads.
- Meta Automotive Inventory Ads: Dynamic, inventory-based ads on Facebook and Instagram.
- Amazon video ads: Extended the dealership’s reach on Amazon platforms with video advertising to reinforce brand awareness.
- Email campaigns: Personalized offers tied to 2026 Hyundai models to nurture leads.
- Retain: Shopper-activity monitoring to identify and re-engage in-market buyers.
The Results
Sales Results:
- 82% increase in total sales volume
- 31% increase in total lead volume, with sales growth outpacing lead growth: proof the team is closing leads, not just generating more volume
- 5.1-percentage-point gain in new Hyundai
market share
Digital Results:
- 7.2 million ad impressions across Google and Meta
- 596,000+ people reached on Facebook and Instagram
- 2.8% Meta click-through rate
- 98.5% of website visitors were first-time visitors
The success of Kendall Hyundai’s 2026 strategy proves that aggressive investment, paired with an expert team and custom digital strategy, drives measurable growth. The dealership has moved beyond traditional marketing boundaries and set a new gold standard for how dealers can own their backyard and beyond.