Brief
Toyota of Ann Arbor boosted Truck sales by over 40% and increased Reach by 215% in Q2 2025 Streaming Campaigns by using Targeted Audience Expansion.
The Challenge
Toyota of Ann Arbor had excess Tundra and Tacoma inventory.
While its Amazon Prime Video campaign performed well broadly,
it lacked the precision to drive truck sales. The dealership needed
a strategy to boost truck interest without disrupting overall
results
The Approach
We layered “Trucks” Interest- and Keyword Search-based audience segments onto the general Amazon Prime Video campaign. This included Streaming TV, Display, and Online Video.
The Results
Truck sales jumped 40% and Household Reach tripled after layering Truck intender targeting and refreshed creative into the existing Streaming campaigns. These gains were achieved without cannibalizing the effectiveness of the general campaign, which continued to drive results across the broader Toyota lineup.