Adding Custom Sitelinks For Labor Day Sales

August 29, 2018 / Paid Search / 0 Comments /

It’s that time again. Summer is winding down, but before the heat moves on, it’s time to finish on a hot streak with a Labor Day sales push. This is your chance to finish the summer selling season strong with some of the best pricing and deals so far this year.

That means heavying up your digital presence for the holiday weekend in addition to increasing efforts in traditional media like television, cable, and radio. It’s also important to ensure that your Labor Day messaging runs at the right time and not after the actual holiday has ended. That’s where custom sitelink extensions enter the picture.

Timing Is Everything

Custom sitelink extensions appear below your actual ad copy in Google and allow someone to click on the exact page of your website that they want to visit. Adding your Labor Day sales message in this manner gives customers easy and immediate access to review some of your best deals of the year. Custom sitelink extensions are perfect for holiday events like Labor Day because you can put them on an exact run schedule. That means no Labor Day ad copy on the Tuesday following Labor Day Monday.

Quick Turnaround Time

Using custom sitelink extensions is also a more efficient method for getting ad copy up and visible on Google. If you want to run Labor Day messaging within each of your Google Ad campaigns, you’re typically looking at a full business day before Google will approve the copy. By using custom sitelink extensions, your sales message is up and running instantly.

Is Your Labor Day Plan in Place?

If not, you’re literally running out of time. Strong can implement custom sitelink extensions to make sure that you are communicating to your prospects that this holiday weekend is a great time to buy. Best of all, you won’t be off-message and telling potential customers that “now is the time to get a great Labor Day deal” when Labor Day ended 24 hours ago.


About the author

John Paul Strong: For someone who spends an average of 135 days outside of the office meeting with clients, John Paul Strong remains the driving force behind his Birmingham-based advertising agency, Strong Automotive Merchandising. Strong began his career as a fresh-faced account executive at Martin Advertising. Learning much, but never satisfied, he convinced his father to partner with him in reopening their own advertising agency in 2004, catering exclusively to the automotive industry. The company started strong but humble. The original roster of 10 employees and eight clients has exploded today, growing to 100 full-time employees and more than 220 automotive dealers. And it hasn’t gone without notice. Along the way, Strong Automotive Merchandising has been recognized as a perennial winner in Birmingham’s Best Places to Work contest and as a Top 20 Agency among Google’s National Ad Partners. Yet, Strong still finds time to share what he’s learned along the way. As an avid writer, he has published two books in the Next Day Traffic series, along with more than 1,000 automotive-focused blog posts. He is also a member of the Texas Auto Writers Association, and his success has been recognized in the Birmingham Business Journal’s 2013 “Top 40 Under 40” feature and the 2017 CEO Awards. The foundation for Strong’s career began at the University of Montevallo where he earned a bachelor’s degree in communication studies and advanced public speaking. Always staying ahead of the competition, Strong later went on to study in Harvard Business School’s Executive Education Program. Amid all of his endeavors, Strong always makes time for what matters most – his family. He is a proud husband to Amy, and father to Lilly Grace, Anne Charlotte, Hudson, and Ford.


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