Why You Can’t Google Yourself and See Your Ad

Digital communication lifestyle blog writer person using mobile smart device, or woman user typing on computer laptop working online via wireless internet technology

When your company launches a new search ad, it’s only natural to be excited.   This is especially true if it’s your first campaign with…

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How to Leverage All the Data You Have at Your Dealership

Shot of an unrecognizable businesswoman using a digital tablet with graphs on it in a modern office

SKIM IT – Your customer database can be an untapped marketing goldmine. – Use your database to build buyer profiles, locate buyer hotspots, and create…

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3 Marketing Strategies That Resonate with Hispanic Customers

June 26, 2019 / For the Marketer / 0 Comments /
Cheerful latin american man relaxing on couch while looking at social media on tablet smiling

SKIM IT – Hispanics make up nearly 1/5 of the U.S. population. – The buying power of the Hispanic market will hit $1.72 trillion next…

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Paid Search: Adjusting Once a Day Won’t Cut It

June 6, 2019 / For the Marketer / 0 Comments /
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Many dealers are now spending more money on Google Paid Search than they do on any other item in their advertising budget. But how many…

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Does Your Website Need to Be ADA Compliant?

Americans with Disabilities Act ADA and glasses.

Imagine someone is looking to buy a car, and they come across your website. Chances are, you have plenty of systems in place to push…

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