How To Tie Paid Search Into Automotive Holiday Marketing

Santa Claus on car delivering Christmas or New Year gifts at gray background

The way drivers shop for cars today is very different than how things worked just a few years ago. With so many resources at their…

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Google Outtakes: Leveraging YouTube In 2020 for Dealerships

November 7, 2019 / For the Marketer / 0 Comments /
Photo sign made by human hands on blurred sunset sky as background

If you’re not taking YouTube into account, you’re underutilizing a valuable resource that can have a significant impact on your dealership’s marketing reach.   How…

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Generation Z Marketing: Should You Care About TikTok?

November 1, 2019 / For the Marketer / 0 Comments /
Teenagers students using smartphone on a school break

The youngest members of Generation Z are now old enough to get their license, and if you’ve spent any time talking with the up and…

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Should You Scale Back Marketing For Fall And Winter?

The winter road is reflected in the car's rear-view mirror

The importance of year-end dealership marketing is historically underestimated, as manufacturers take the reins and dealerships tend to shift their focus to wrapping up the…

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Here’s Why Car Dealers Shouldn’t Just Blog About Cars

October 1, 2019 / For the Marketer / 0 Comments /
Retro Blog Bulb Sign with Leather Armchair

The vehicles you sell are built to last for years. While that’s exactly how it should be, it means that your business may not seem…

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