Getting the Most Out of Local Sponsorships

Become a Sponsor

Every dealer I know wants to be involved in his or her local community. Many of them do this by sponsoring youth sports leagues, after-school activities, church programs, charity events and more. If a nonprofit is running a local event, it probably has a car dealership as a sponsor. The car dealership gets to be recognized as a community sponsor but gets little in return beyond that. What if I told you that these sponsorships could get you something very, very valuable in return for your sponsorship?

Google’s entire 90 billion dollar business is based on a breakthrough that Google founders Larry Page and Sergey Brin had while studying at Stanford. They determined that the best indicator of a high-quality website would be the number and quality of outside links to that website. The entire Google search engine was based on this link ranking system. Over time, Google has added more than 200 other factors in the Google Search algorithm, but links to a website are still considered the most important ranking factor.

Here’s What We Recommend

The next time you agree to a sponsorship, ask for the sponsored to place a link to your site on their site. This link on their site will come at no cost to the charity but will benefit your site’s organic ranking directly. Many of these charities or events already have a Sponsors page on their website. Your link should be there!


About the author

John Paul Strong: For 15 years he has worked solely at the dealer marketing level and has mastered all necessary skills to lead the company in the digital, traditional and direct contact forms of media. The last 12 years have been spent strictly working at the Tier 3 level growing the company to 70 employees and over 125 successful dealers nationwide. Strong works hands-on with most clients and has played a leadership role in all dealerships the company handles. His focus is to insure the traffic created is immediate and measured in car sales for clients. Both employees and clients find his attitude and attention to their business infectious and energizing. Strong is a nationally recognized speaker in the automotive industry, has authored two books on creating next day traffic and is a graduate of the Harvard Business School’s program on Executive Service Firms. He is also a firm believer that “attitude is everything” and that there is only minimal space between being good and being exceptional. Strong earned a bachelor’s degree in liberal arts from the University of Montevallo. John Paul Strong is the owner of Strong Automotive Merchandising.


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