Every dealer I know wants to be involved in his or her local community. Many of them do this by sponsoring youth sports leagues, after-school activities, church programs, charity events and more. If a nonprofit is running a local event, it probably has a car dealership as a sponsor. The car dealership gets to be recognized as a community sponsor but gets little in return beyond that. What if I told you that these sponsorships could get you something very, very valuable in return for your sponsorship?
Google’s entire 90 billion dollar business is based on a breakthrough that Google founders Larry Page and Sergey Brin had while studying at Stanford. They determined that the best indicator of a high-quality website would be the number and quality of outside links to that website. The entire Google search engine was based on this link ranking system. Over time, Google has added more than 200 other factors in the Google Search algorithm, but links to a website are still considered the most important ranking factor.
Here’s What We Recommend
The next time you agree to a sponsorship, ask for the sponsored to place a link to your site on their site. This link on their site will come at no cost to the charity but will benefit your site’s organic ranking directly. Many of these charities or events already have a Sponsors page on their website. Your link should be there!
John Paul Strong: As owner of Strong Automotive Merchandising, a company that increases traffic up to 1,000% for dealerships, Strong lives by the simple concept that your attitude affects your success. Without a positive mind set he would not have been able to grow the company over the last decade from just 10 to over 80 full-time employees. The rapid growth is thanks to his ability to keep the company on the forefront of technology, market changes and an infectious talent to motivate and keep employees striving to fulfill their potential. His beginnings in direct mail gave him the tools and skills to develop incredibly successful marketing plans. From there he moved on to traditional forms of media and has now mastered the dynamic world of digital and social media advertising.
With over 150 dealers to please, Strong takes a hands-on approach and personal attention to detail in all aspects of marketing strategies. His expertise in plan development gives him a keen sense on how to maximize a dealer’s budget and ultimately increase their bottom line. Strong is a passionate speaker in the automotive industry. He has authored two books on creating next day traffic. He graduated from the Executive Education Program at the Harvard Business School. Strong received a B.A. in Communication Studies from the University of Montevallo. He lives with his wife and three children in Homewood, Alabama.