What Online Search Reveals About Shopper Behavior

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Mobile technology makes it easy to find answers. You can ask Siri, run a Google search, or consult Alexa. While online searches return answers fast,…

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Fact vs. Feeling: Letting Data Drive Your Business

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When you have to make decisions about your marketing strategy, it’s easy to let assumptions get in the way of facts and hard data. No…

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Automotive Highlights From IBM’s 2030 Report

November 20, 2019 / For the Manager / 0 Comments /
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We live in a fast-paced, connected, digitized world, and that means it’s important to be aware of not just what’s right in front of us,…

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How To Tie Paid Search Into Automotive Holiday Marketing

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The way drivers shop for cars today is very different than how things worked just a few years ago. With so many resources at their…

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How 2019 Interest Rate Cuts Can Affect Tier III Dealership Sales

October 29, 2019 / For the Manager / 0 Comments /
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Car shoppers are feeling the crush of rising new vehicle prices, a fact that can hurt your dealership’s bottom line.   But there’s good news:…

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