It’s not uncommon for internet trends to come and go. When is the last time you logged into Myspace? Some applications, like Facebook, have stayed relevant and are now ingrained into daily life. But the true superstars of online platforms are those that are still showing growth. For this category, the winner is none other than Instagram.
The photo-sharing site received a target price of $275 per share from research firm BTIG, a figure that is well above Wall Street’s current mean of $224.
When Instagram Stories first debuted, it was clear that the feature was inspired by Snapchat. While the idea may have started there, Instagram’s stories took off with the fervor that Snapchat lost. In just two years, Instagram Stories have become twice as large as Snapchat.
In terms of total users, Instagram currently boasts more than 1 billion users each day and more than 400 million stories posted every day. This is an incredible audience size, and its engagement rate shows that these aren’t just occasional visitors or passive users. This active audience is on the app every day, making them highly receptive to advertising and marketing messages.
Related reading: Using YouTube’s Free Marketing to Sell More Cars
Another sign of Instagram’s growth is its success with launching new products. IGTV – Instagram’s new platform for long-form, vertical video – was received with fanfare and is already filled with more content than you could possibly consume. Instagram has also mastered the concept of ads becoming content. Any Instagram user can attest to the high quality of ads in the app. Many are so well-executed, in fact, that it is difficult to distinguish them from standard posts.
If you aren’t advertising on Instagram yet, now is the time to get in front of this booming audience. Strong Automotive Merchandising’s social media program includes Instagram ads as well as organic posts to take advantage of one of the most powerful platforms today.
John Paul Strong: For someone who spends an average of 135 days outside of the office meeting with clients, John Paul Strong remains the driving force behind his Birmingham-based advertising agency, Strong Automotive Merchandising. Strong began his career as a fresh-faced account executive at Martin Advertising. Learning much, but never satisfied, he convinced his father to partner with him in reopening their own advertising agency in 2004, catering exclusively to the automotive industry. The company started strong but humble. The original roster of 10 employees and eight clients has exploded today, growing to 100 full-time employees and more than 220 automotive dealers. And it hasn’t gone without notice. Along the way, Strong Automotive Merchandising has been recognized as a perennial winner in Birmingham’s Best Places to Work contest and as a Top 20 Agency among Google’s National Ad Partners. Yet, Strong still finds time to share what he’s learned along the way. As an avid writer, he has published two books in the Next Day Traffic series, along with more than 1,000 automotive-focused blog posts. He is also a member of the Texas Auto Writers Association, and his success has been recognized in the Birmingham Business Journal’s 2013 “Top 40 Under 40” feature and the 2017 CEO Awards. The foundation for Strong’s career began at the University of Montevallo where he earned a bachelor’s degree in communication studies and advanced public speaking. Always staying ahead of the competition, Strong later went on to study in Harvard Business School’s Executive Education Program. Amid all of his endeavors, Strong always makes time for what matters most – his family. He is a proud husband to Amy, and father to Lilly Grace, Anne Charlotte, Hudson, and Ford.