Super Bowl TV Sales Face Fuzzy Reception

Watching Commercials

Television, food and furniture sales typically spike around the Super Bowl as fans host game-day parties. Behind the scenes, there is an additional boost: Americans…

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Super Bowl Spot Round-Up

February 5, 2013 / John Paul Strong / 0 Comments /

We’ve had a day now to reflect on the game, the power outage, the “no-call”, and of course the spots. As predicted, the auto maker ad…

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The Super Bowl of the Car Business

February 1, 2013 / John Paul Strong / 0 Comments /

My friend referred to this time of the year as “The Super Bowl of the Car Business.” Everyone gets excited about what the year holds. But do not forget this simple fact: In the retail car business, nothing happens until somebody sells something.

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Apples, Oranges & Crystal Balls

January 17, 2013 / John Paul Strong / 0 Comments /

Notre Dame versus Alabama was billed as the next great “game of the century” but it didn’t quite reach those expectations – so much for…

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