For many auto dealers, growing your social media following is an important part of community relations. Social networks like Instagram are an easy and natural way to stay connected to customers of the past, present, and future.
Whenever you’re asking a customer to do something, it’s best to make it as simple as possible. And typing in a long Instagram handle isn’t always easy. Wouldn’t it be nice if customers could simply scan your Instagram name, then press follow? Well, that’s exactly what the Instagram Nametag allows users to do.
If you’re familiar with Snapchat’s Snapcodes, the scan-to-add feature will sound familiar. Nametags are Instagram’s way of letting users add one another using the convenience of a photo. Gone are the days of typing in long usernames full of periods and underscores.
To create a Nametag:
This will bring you to your basic Nametag. You can leave it like this, or customize it with background colors and emojis. Apple has quite the selection of car emojis – perfect for personalizing a dealership’s Nametag.
It’s easy to instruct customers on how to scan your new Nametag.
First, pull up your Nametag. Then, tell the customer to tap the camera icon in the top-left corner of their Instagram feed. Next, have the customer point their camera at your Nametag and tap and hold the screen. This will pull up your Instagram profile so the customer can view your photos or decide to follow you.
If someone encounters your Nametag on the web and isn’t able to scan with the camera, they can simply take a screenshot of the tag. Upload the screenshot using the Stories feature (small camera icon mentioned above), and the camera will automatically detect the tag and load your profile.
Once you have your Nametag set up and you are well-versed in how to use it, you will want to begin promoting it. There’s always the option of pulling it up in the app as mentioned above, but dealers can get more creative than that. Try printing your Nametag and displaying it on a table-topper where customers often interact. Another option is to set your Nametag as your phone background, keeping it easily accessible.
If you really want to gain traction with your Nametag, offer customers an incentive for scanning and following you. It can be something as simple as a free piece of swag or $5 off an oil change.
Test out Instagram’s Nametag feature if you haven’t already. For some, it may be easier to type in a username. But for others, scanning a Nametag could mean the difference between simply mentioning your Instagram and gaining a new follower.
John Paul Strong: As owner and CEO of Strong Automotive Merchandising, John Paul Strong brings more than two decades of advertising experience to the table. He is the author of Next Day Traffic and leader of 100+ employees servicing more than 230 clients across the country. In 2018, John Paul was listed in the Birmingham Business Journal's Top CEO Awards and 2013's Top 40 Under 40.