How Will the 2020 Election Cycle Affect Advertisers?

Vector Illustration Media Propaganda Concept

The 2020 election cycle is already winding up to speed, and the automotive industry will feel the effects of the political frenzy long before election…

[Read More]

Our Secret to Securing $9.4 Million in Added Value

March 27, 2019 / For the Marketer / 0 Comments /
Value Buying - Added Value

Everyone likes getting a little something for free. Cajuns call it a lagniappe. Chefs call it a baker’s dozen. Marketers call it a bonus. Whatever…

[Read More]

Media Trends for 2019: Takeaways from AdExchanger’s NYC Conference

March 19, 2019 / For the Marketer / 0 Comments /
Retro TV media

In a month that most would call anything but exciting, Media Director Liz Elder found herself in the midst of New York City. She traveled…

[Read More]

2018 Media Advice: Buy Now Before Prices Hike

April 18, 2018 / Uncategorized / 0 Comments /
Television ads

It’s nearly impossible to escape the influence of politics. For automotive dealers especially, these effects go beyond the usual changes to taxes and regulations. This…

[Read More]