The Power of Partnerships

September 4, 2019 / For the Manager / 0 Comments /
Businessmen shaking hands, wearing suits while female colleague smiles in background

Two Minds Are Better Than One

Partnerships are a cornerstone of successful business strategy. One quote sums it up perfectly: “If you want to go fast, go alone. If you want to go far, go together.”

 

Some of the world’s greatest products have been the result of two forces uniting. The Wright brothers taught us to fly, two friends from Stanford seeded HP and the force of Silicon Valley, and Ben and Jerry gave us the ice cream revolution we never knew we needed.

 

At Strong Automotive Merchandising, we have built our business on partnerships. From print houses, to media representatives, to our individual clients, partnerships with others are essential to how we operate.

 

One partnership, in particular, is bringing incredible value to our clients both now and in the future. And it happens to be with one of the biggest players in technology today.

 

The King of the Internet

Google has partnered with STRONG to host the third iteration of its Digital Marketing Summit this October. The conference features speakers from both Google and STRONG and speaks to the future of digital marketing.

 

Attendees will learn about topics such as paid search, service marketing, YouTube pre-roll, and local marketing. These topics are all Google-centric, so dealers will learn how to master them right inside Google’s Austin headquarters.

 

This event and style of Summit allows for ideas to be presented, strategies to be shared and for people to ask questions in an environment where you don’t feel like you are being “Sold” something but you are being “Told” something by a team that spans many different layers of digital automotive merchandising.

 

Benefits for All Clients

If you’re not attending the Digital Marketing Summit, your dealership is still benefitting from the partnership between Google and STRONG.  On a daily basis our team gets feedback and pointers from Google’s automotive experts.  Also, we are on the leading edge of new technology and tactics as they are introduced to the industry.

 

The agency is recognized as a Google Premier Partner. Among Google Partners, only 3 percent worldwide have achieved Premier status.

 

Some benefits of Premier Partner Status include a dedicated account manager, strategy counseling on new products, and first-tier access to new releases.

 

Our partnership with Google ensures that your marketing strategy will stay ahead of the curve as technology improves and evolves.

 

Partnering Brings the Best Ideas to Light

When you surround yourself with people who only think like you do, then rarely are new ideas and thoughts introduced. Partnerships are amazing in that they bring out the best ideas no matter where they come from, and partners can challenge each other on thoughts and strategies.

 

Over the last two decades in automotive marketing, I have seen some great partners. From media companies to suppliers for different goods and services, our partnership with Google is among the best I have ever seen. The company is interested in not just seeing more money be spent, but what really benefits the customer experience both from the dealership level and the customer, who is the end-user, collectively.

 

STRONG Digital Marketing Summit - Toyota


About the author

John Paul Strong: As owner and CEO of Strong Automotive Merchandising, John Paul Strong brings more than two decades of advertising experience to the table. He is the author of Next Day Traffic and leader of 115+ employees servicing more than 250 clients across the country. In 2018, John Paul was listed in the Birmingham Business Journal's Top CEO Awards and 2013's Top 40 Under 40.


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