There are plenty of dealers that blame V-Auto for costing them vehicle gross. But while attending the Lot Pop Dealer Workshop recently, I have some interesting information to share on this subject.
“All that V-Auto did was aggregate the data on the internet – it didn’t cost the dealers money. Most dealers think V-Auto is the reason gross profit per unit has gone down, but it is really not. The internet itself has cost the dealers the money because everyone can now see what the cars are priced at. All V-Auto did was compile all the data.” – Jasen Rice
Here are 5 areas to improve gross and volume as it relates to your used car inventory.
Here are 7 metrics that affect sold units by age. Vehicle gross problems are created a lot of times because you are selling your cars late in the cycle. This will almost always kill your gross.
What I love about being able to share this type of information is that all the advertising in the world cannot sell a high-priced or bad product. A major theme that Strong Automotive Merchandising sees is that dealers who have better inventory management and pricing across used cars see better conversions from their digital marketing.