How Investing in Resources Pays Off in Productivity

November 28, 2018 / TV production / 0 Comments /
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When it comes to upgrading your company or dealership’s resources, it can be hard to get past the shock of the initial expense. You have to bear in mind the spend now, save later mentality in situations like this.

Here is how investing in the proper resources paid off big for the production team at Strong Automotive Merchandising.

Need for Speed

Our team of in-house video editors creates and edits all of our clients’ video ads right here in the office. While editors enjoy top-notch edit suites and industry-standard software, there was something keeping them from producing at full efficacy.

Once a video spot is finished and ready to be saved, it must be rendered. This rendering process requires a significant amount of computer resources – so much so that editors could not begin another client’s spot until the first one had finished rendering. That process could take anywhere from 15 minutes to an hour.

Needless to say, a waiting period of 15+ minutes was not efficient. After all, the team produces an average of 155 video spots every month.

To combat this, Strong decided to invest in a technological addition.

A Major Upgrade

To free up time and increase productivity for our editors, Strong purchased a new rendering computer. This piece of equipment is a separate computer housed outside of the edit suites. By sending video spots to this computer to render, our editors can move on to working on other spots. This frees up their hard drives, which in turn frees up time.

Time is of the essence for our production team. We provide clients with a creative calendar that gives a visual overview of themes for the month. This helps streamline the process for clients.

From initial theme selection to the final rendering, every minute counts.

Related reading: What happens when a dealership turns off their TV advertising?

Investing at the Dealership

Whether you’re producing commercials or selling cars, it is essential that you give your team the resources it needs to perform efficiently. Maybe that means upgrading your computer system at the dealership, maybe it’s revamping your CRM process, or it could be as simple as investing in a new copier with a more efficient output. These things require investment in the beginning, but you will reap the rewards in how your team performs.

About the author

John Paul Strong: For someone who spends an average of 135 days outside of the office meeting with clients, John Paul Strong remains the driving force behind his Birmingham-based advertising agency, Strong Automotive Merchandising. Strong began his career as a fresh-faced account executive at Martin Advertising. Learning much, but never satisfied, he convinced his father to partner with him in reopening their own advertising agency in 2004, catering exclusively to the automotive industry. The company started strong but humble. The original roster of 10 employees and eight clients has exploded today, growing to 100 full-time employees and more than 220 automotive dealers. And it hasn’t gone without notice. Along the way, Strong Automotive Merchandising has been recognized as a perennial winner in Birmingham’s Best Places to Work contest and as a Top 20 Agency among Google’s National Ad Partners. Yet, Strong still finds time to share what he’s learned along the way. As an avid writer, he has published two books in the Next Day Traffic series, along with more than 1,000 automotive-focused blog posts. He is also a member of the Texas Auto Writers Association, and his success has been recognized in the Birmingham Business Journal’s 2013 “Top 40 Under 40” feature and the 2017 CEO Awards. The foundation for Strong’s career began at the University of Montevallo where he earned a bachelor’s degree in communication studies and advanced public speaking. Always staying ahead of the competition, Strong later went on to study in Harvard Business School’s Executive Education Program. Amid all of his endeavors, Strong always makes time for what matters most – his family. He is a proud husband to Amy, and father to Lilly Grace, Anne Charlotte, Hudson, and Ford.


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