Underestimating the Importance of Your Current Customers

October 30, 2008 / John Paul Strong / 0 Comments /

Whether you learned it in high school economics or Harvard Business School,  there is one universal principle that is the building block of any business:…

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Failing to Identify Your Target

October 30, 2008 / John Paul Strong / 0 Comments /

Many dealerships and their marketing partners fail because they try to tackle too many types of customers with too limited of a budget. Trying to market your…

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Trying to Say too Much

October 30, 2008 / John Paul Strong / 0 Comments /

The average person is exposed to more than 2000 messages per day. ‘Message’ being defined as an advertisement. People are being subjected to more and more information…

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Great Time to Gain Market Share

October 30, 2008 / John Paul Strong / 0 Comments /

With the news of dealerships closing, public companies making major changes and sales volume dropping dramatically there still is one thing that these times are…

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Everybody wants Everything – Not So Amigo

October 24, 2008 / John Paul Strong / 0 Comments /

Remember the Pontiac Aztek, what about the Cadillac Catera and don’t forget the mighty little Toyota Echo. The automotive advertising world is changing more rapidly than it ever has before. There…

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