Trying to Say too Much

October 30, 2008 / John Paul Strong / 0 Comments /

The average person is exposed to more than 2000 messages per day. ‘Message’ being defined as an advertisement. People are being subjected to more and more information…

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Great Time to Gain Market Share

October 30, 2008 / John Paul Strong / 0 Comments /

With the news of dealerships closing, public companies making major changes and sales volume dropping dramatically there still is one thing that these times are…

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Everybody wants Everything – Not So Amigo

October 24, 2008 / John Paul Strong / 0 Comments /

Remember the Pontiac Aztek, what about the Cadillac Catera and don’t forget the mighty little Toyota Echo. The automotive advertising world is changing more rapidly than it ever has before. There…

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Co-op Based Advertising

October 24, 2008 / John Paul Strong / 0 Comments /

Being mindful of the times and the economic situation that all dealers are facing, I found myself in a dealership working with a very skilled…

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What Would You Do if the Newspaper Gave You Liner Ads for FREE?

October 24, 2008 / John Paul Strong / 0 Comments /

GUESS WHAT – Somebody with a greater online presence for car shoppers already does and you may not be taking advantage of it. Every dealer…

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