If You Haven’t Bought Media Lately, Buy Again.

October 31, 2008 / John Paul Strong / 0 Comments /

2008 has proven to be a year of many things, but not a year of distressed inventory in the media community. From top 10 markets…

[Read More]

Automotive Internet Advertising Metrics…

October 30, 2008 / John Paul Strong / 0 Comments /

Most dealers and general managers don’t know the “terms” or what the “techno geeks” in the dealership refer to whenever they start talking about Internet…

[Read More]

Pros and Cons of :15 and :30 Spots

October 30, 2008 / John Paul Strong / 0 Comments /

When researching pros and cons of 15-second spots versus 30-second spots, media researchers and advertisers have found the following: CONS of :15 Units Research proves…

[Read More]

Are Hispanics Recession Proof?

October 30, 2008 / John Paul Strong / 0 Comments /

In the markets where Hispanics have a higher percentage of the total population, many dealers are not seeing business as far off as other markets….

[Read More]

Are You Counting Yet?

October 30, 2008 / John Paul Strong / 0 Comments /

For all dealerships, regardless of the franchise and size of the Internet department, you all share one thing in common:  Your success in selling vehicles over…

[Read More]