When is the last time you read a book? Maybe it was last month. Or maybe not since your last semester of college.
Whether you’re a bibliophile or someone who only reads texts and emails, these seven books are packed with knowledge every automotive marketer should have. Grab a copy in print, download via Kindle, or listen while you drive or go for a run using a service like Audible.
In this book, the authors describe what makes a concept “sticky.” For example, readers learn why urban legends spread like crazy, while more pertinent knowledge can sometimes get lost in the clutter.
If you’re someone with high aspirations and an appetite for success, then you’ll want to read “Outliers.” Renowned journalist and author Malcolm Gladwell takes a deep look into what makes high achievers different.
This book teaches readers the ins and outs of building and maintaining a brand, an essential skill for any automotive dealership.
Few books shape a field like Cialdini’s “Influence.”
Carnegie’s personal development guide has been a best-seller since its debut in the 1930s. Aside from brushing up on your social skills, “How to Win Friends” will help you connect with prospects and customers better than ever.
A lesser-known title, Hoffman’s book describes how marketers can become caught up in their own universe, ignoring the real needs of their customers.
For the most definitive guide to tier 3 automotive marketing, you can’t find anything better than Strong Automotive Merchandising’s signature handbook. Learn from countless anecdotes, real-life examples, and decades of experience in an easy-to-read format. Request your free copy today.